Interesting to see who goes into the Internet of Things business. This time it’s a company like Belkin:

The Belkin WeMo Switch, the iPhone Home Remote, works with the (free) WeMo app so you can turn electronics on or off from anywhere. A lamp, a fan, a heater, curling iron, stereo, you name it. If you can plug it in, you can control it with WeMo. You can turn your electronic devices on or off, you can even put them on a schedule. You’ll save time, and save money by conserving energy. WeMo uses your home Wi-Fi network, and also operates over mobile internet—so you can control things while you’re away. WeMo is completely modular, allowing you to control as much or as little of your home as you like.

The fact that they partnered with IFTTT (If This Then That) also makes sense.